Clarity Brief
A working session and a written brief, for businesses that need direction before they need a plan.
$1,200 ex GST
What’s included
A questionnaire, and my time reading it
You complete it before we meet. I go through it properly, look at your website and channels, and come in already understanding your business. We do not spend the session on background.
A working session with the people who decide
You, whoever else holds the decisions, and me. Where you are now, what is getting in the way, the three things that would move the needle, and what happens first.
A written brief
Your priorities in the order they should happen, and the reasoning behind each one. This is the document you work from, or hand to whoever is going to deliver.
Me on the phone afterwards
When something comes up in the next few months, call me.
Who it's for, and where you land
Wineries, venues, food producers and tourism operators turning generating under $1m, usually owner-led, usually with marketing being done by someone who is already stretched.
You know something needs to change. You are not certain what. And you are not ready to commit to a full strategy, either in cost or in time.
There are two honest outcomes and both are fine. Either you leave with a case for doing a proper planning process, and we talk about what that looks like. Or you leave with a brief you hand straight to an agency or a freelancer, and you go into delivery without me. Plenty of clients take that route. It is the cheaper one and sometimes it is the right one.
If you already know exactly what needs doing and just need someone to do it, this is not the right thing for you and I will tell you so.
Why $1,200?
If you already know what needs doing, go straight to an agency. They will want a tight brief before they quote, and that engagement will cost you well above $1,200.
If you do not know what is going to generate sales, that is the problem this solves. Marketing needs roughly 3% of your annual turnover behind it to work. Spending that without knowing where it should go is the expensive version.
I have spent nearly twenty years in wine, hospitality and tourism, on restaurant floors, in wineries, at events and inside industry organisations. You are not paying for a template.
“Holly is the person you can trust with your business. She’ll give you a crystal-clear view of where you stand and help you make confident decisions about where you want to go.”
— Dervilla McGowan, Founder and Distiller at Anther
Clarity Brief
A working session and a written brief, for businesses that need direction before they need a plan.
$1,200 ex GST
Not sure this is the right fit? Book a Growth Call and we will work it out.