Is This the Right Fit?
Before we meet, please read this page. It gives you a clear sense of how I work so we can spend your free call talking about your business, not mine.
Strategic partnerships work best when there is alignment in values, ambition and approach. Here is what you can expect.
What I offer
With 20 years across wine, food, hospitality and tourism, I help businesses gain clarity, set priorities and build sustainable marketing systems.
I focus on:
Strategic direction: Clear commercial guidance and stronger positioning.
Tailored growth strategies: Practical plans that show you what to do, when to do it and why it matters.
Capability building: Mentoring your internal team or freelancers so they can execute confidently.
Ongoing advisory: Quarterly reviews and strategic support for owners who want consistent direction.
What I Do Not Offer
To protect the value of my work and keep expectations clear, I do not provide:
Day to day execution
Social media management or graphic design
Media pitching or ad hoc delivery tasks
If you need a hands on marketer, I am not the right fit.
If you want clarity, commercial strategy and expert guidance, we will work well together.
Who I Work With
I partner with businesses that are ready to take a strategic, long term approach to growth.
You are likely a good fit if:
• You operate in wine, food, hospitality or tourism/events
• Your business turns over $1 million plus or you are on your way there
• You have a team or freelancer support but lack senior strategic capability
• You want to grow but feel unclear, stretched or inconsistent
• You value commercially grounded advice and accountability
• You want a strategist, not a freelancer
If you are earlier in your journey, the Growth Insights Hub is a great place to start.
Your Marketing Budget
Most of my strategy clients commit at least 3 percent of their annual turnover to marketing. This ensures there are resources to implement effective plans.
If you are unsure what marketing should cost, that is fine. We can discuss this on the call and decide whether a Strategy Sprint, Full Strategy, Advisory Retainer or Growth Insights (free) is the right step.
No pressure. No expectation.
How I Work
Every engagement begins with the Insights Phase:
Review of your marketing and business data
A clear diagnostic of what is working and what is not
One or two collaborative workshops
You will receive a Tailored Strategy Plan with clear priorities, commercial reasoning and a practical action plan.
For clients who want support in the first few months, I offer Kickstarter, which focuses on mentoring and capability building. This is guidance, not execution.
If you want consistent strategic partnership throughout the year, my Quarterly Advisory Retainer provides regular reviews, priority setting and accountability.
What Makes Me Different
Strategic thinking grounded in commercial understanding
Deep industry knowledge across wine, food, hospitality and tourism
Clear, practical priorities that reduce overwhelm
Tools and processes your team can use immediately
A focus on building your internal capability, not creating dependency
My role is to help you make better decisions, focus on what matters and grow with intention.
What Happens Next
If you have enquired, thank you. I will be in touch shortly.
If you are ready to chat:
A 30 minute conversation to unpack your goals, understand your challenges and explore the support that will make the biggest impact.
You will leave the call with clarity and next steps, regardless of whether we work together.