19/12/25

The Real Cost of E-commerce: Budgeting and Tech Tools for DTC Success

You’ve decided to take your DTC channel seriously. You’re prepared, excited and ready to grow. But before you start building, there’s one step you can’t skip — budgeting.

In this episode, I walk you through the real-world costs of launching and running e-commerce for wineries and drinks brands. From websites and tech stacks to fulfilment and team resourcing, I’ll share what you need to plan for if you want a system that actually drives growth.

What we cover:

• How much to budget for your website (and why it varies)
• Platform costs: Shopify, Winehub, subscription tools
• The true cost of email marketing software as your list grows
• Shipping realities, including provider choices and customer expectations
• What to factor in for customer support and fulfillment
• The difference between a static store and a real growth engine

If you’ve been unsure what e-comm will really cost, this is the clarity you need.

🎧 Listen now at growthedit.com/podcast
📅 Book your free 1:1 Growth Call for January

Next

What E-commerce Really Takes: A Readiness Check for Wineries