Marketing Consultancy for Wine, Hospitality and Tourism
Helping businesses find clarity, identify growth opportunities and build practical plans for sustainable growth.
Clear, Strategic Advice That Helps Your Business Grow
Hi, I'm Holly Formosa.
I've spent nearly 20 years working in wine, hospitality and tourism, from restaurant floors and events to leadership teams, wineries and industry organisations.
Today, I help businesses find clarity when growth feels messy, reactive or uncertain.
Whether you're looking to attract more customers, improve performance or prepare for your next stage of growth, I bring practical advice backed by real-world experience.
I don't sell marketing tactics.
I help businesses make better decisions.
Photography by Kris Paulsen
Not Sure What Your Business Needs Next?
Not every business needs a marketing strategy.
Sometimes the challenge is positioning.
Sometimes it's customer acquisition.
Sometimes it's team capability.
Sometimes it's simply a lack of strategic focus.
The Growth Readiness Diagnostic helps identify where your biggest opportunities and growth constraints currently sit.
Takes 7 minutes. Free. Immediate results.
Challenges We Can Solve
01 / Growth has stalled and you're not sure why
02 / Marketing feels reactive and inconsistent
03 / Your team is busy but not always focused on the right priorities
04 / You're unsure where to invest time, budget and resources
05 / You need a clearer growth plan for the next 12-24 months.
Holly Formosa’s 4-Step Growth Process
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Insights
We begin with a deep dive into your brand, marketing and customer experience—looking at your website, social media, email, events, PR, sales and systems. It’s about understanding what’s working, what’s holding you back, and where the real growth lies. Like tasting across a vintage or reviewing every dish on the pass, this is the groundwork for smart decisions.
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Workshops
Next, we bring your team together for two collaborative workshops. We define your brand story, clarify your audience, and align marketing efforts with your business goals. Whether you’re in the kitchen or the vineyard, this is where we refine the vision and set the focus for the season ahead.
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Strategy Development
Then I build a tailored 12-month plan with clear objectives, smart tactics and a practical calendar of activity. From digital campaigns to events and PR, everything is mapped out with budgets, roles and tracking built in. It’s your recipe—or winemaking schedule—for building a stronger, more consistent presence.
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Kickstarter
Need help putting the plan into action? I offer hands-on support to help get things moving—mentoring your team, creating content, setting up campaigns or briefing partners. It’s about starting strong, building momentum and laying the foundation for lasting results.
Ways We Can Work Together
Every business is different.
Some businesses need a clear plan. Others need help deciding what to prioritise. Some already have a strategy but need an experienced sounding board to help keep things moving.
The common thread?
Most business owners don't need more ideas. They need greater clarity around where growth is most likely to come from and what deserves their attention first.
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When growth feels reactive, priorities are competing for attention or you're not quite sure what comes next.
Together we'll identify opportunities, challenge assumptions and create a practical roadmap for growth.
Projects may include marketing strategies, growth plans, event strategies, destination strategies and broader business planning.
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Sometimes you don't need another strategy.
You need someone in your corner who can challenge your thinking, help you make decisions and keep you focused on what matters most.
Growth Advisory is designed for business owners and leadership teams who want ongoing strategic support, accountability and an external perspective as the business grows.
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Whether you're trying to attract more visitors, grow direct-to-consumer sales, improve customer retention or increase visitation, growth rarely comes from a single tactic.
I help businesses identify where growth opportunities exist and develop practical plans to capture them.
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A strategy is only valuable if people know how to implement it.
I work with business owners, leadership teams and marketing coordinators to build confidence, capability and alignment through workshops, mentoring and strategic coaching.
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I also work with industry associations, tourism organisations, regional destinations and major events on strategic planning, stakeholder engagement, capability building and industry development projects.
Recent projects have included event strategies, destination planning, industry workshops and regional growth initiatives.
Success Stories
From festivals and fine dining to spirits and state-wide wine campaigns, I help food and drink brands find clarity, connect with their audience and grow.
Whether it’s strategy under pressure or a long-term brand overhaul, these stories show what’s possible with the right plan and the right partner.
“I can say with absolute confidence that you should jump in with both feet to work with Holly.”
— Brian Conway, Winemaker, Trapeze Wines
Frequently Asked Questions
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I typically work with established food, wine, hospitality and tourism businesses that are ready to grow but need clearer strategic direction.
Some clients are navigating a growth plateau. Others are preparing for expansion, launching new products, opening new venues or building stronger customer acquisition systems.
If you're looking for strategic advice rather than day-to-day marketing execution, we're likely a good fit.
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Every project begins with an Insights Phase where we review your business, marketing activity, customer data and commercial goals.
From there, I facilitate workshops, identify growth opportunities and develop a practical strategy your team can implement with confidence.
Depending on your needs, support may include strategic planning, mentoring, workshops or ongoing advisory.
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No.
My role is to help you make better decisions, set clearer priorities and create stronger growth strategies.
I don't provide social media management, graphic design or day-to-day marketing execution.
Many clients already have internal teams, agencies or freelancers. I help ensure everyone is working towards the right goals.
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Every project is tailored to the business and its objectives.
Most strategic consulting projects range from $5,000 to $20,000+, depending on scope and complexity.
The best place to start is a complimentary 30-minute call where we can discuss your goals and determine the right level of support.
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Absolutely.
Many clients come to me because they know they want to grow, but aren't sure where the biggest opportunity or challenge sits.
If that's you, start with the Growth Readiness Diagnostic or book a complimentary call. Together we'll identify the most appropriate next step.
Ready to grow revenue and attract new customers?
I’ll help you craft a marketing strategy that builds loyalty, boosts visibility and drives results.
Book a free 30-minute call—no pressure, just practical ideas.