Marketing Consultancy for Wine, Hospitality and Tourism
Helping businesses find clarity, identify growth opportunities and build practical plans for sustainable growth.
Clear, Strategic Advice That Helps Your Business Grow
Hi, I'm Holly Formosa.
I've spent nearly 20 years working in wine, hospitality and tourism, from restaurant floors and events to leadership teams, wineries and industry organisations.
Today, I help businesses find clarity when growth feels messy, reactive or uncertain.
Whether you're looking to attract more customers, improve performance or prepare for your next stage of growth, I bring practical advice backed by real-world experience.
I don't sell marketing tactics.
I help businesses make better decisions.
Photography by Kris Paulsen
Challenges We Can Solve
01 / Growth has stalled and you're not sure why
02 / Marketing feels reactive and inconsistent
03 / Your team is busy but not always focussed on the right priorities
04 / You're unsure where to invest time, budget and resources
05 / You need a clearer growth plan for the next 12-24 months
06 / Your members or operators need support
How I Work
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Insights
I look at your brand, marketing, customer experience and systems, and work out what is holding growth back.
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Workshops
We get your team in a room, agree your positioning and audience, and set the focus.
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Strategy Development
I build the plan. Objectives, activity, budget, roles, timing.
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Kickstarter
I mentor the person in your team who will carry the plan, so it gets used rather than filed.
Ways We Can Work Together
Every business is different. Some businesses need a clear plan. Others need help deciding what to prioritise. Some already have a strategy but need an experienced sounding board to help keep things moving.
The common thread? Most business owners don't need more ideas. They need greater clarity around where growth is most likely to come from and what deserves their attention first.
$1,200 ex GST
For businesses turning over under $1m who know something needs to change, but not what.
A questionnaire I read properly before we meet, a working session with you and whoever else makes the decisions, and a written brief setting out your priorities in the order they should happen. That document is your marketing direction for the next twelve months.
from $9,000 ex GST
For owners ready to commit to a plan and to the resourcing behind it.
Two tiers. A strategic framework with your 90-day priorities and timeline, or a full 12-month marketing strategy and operating plan covering activity by channel, budget and who does what. Both are built for your team to run, not for me to run for you.
from $4,000 ex GST
For teams who have the plan and need help getting it moving.
I mentor the person carrying the work, structured around the strategy you already have. Coaching them through it rather than doing it for them, so the capability stays in your business.
Working with a region, a council or an industry association? That work sits here.
Not Sure What Your Business Needs Next?
The Growth Readiness Diagnostic helps identify where your biggest opportunities and growth constraints currently sit.
Takes 7 minutes. Free. Immediate results.
Already know you need direction rather than a diagnosis?
Start with a Clarity Brief.
Success Stories
From festivals and fine dining to spirits and state-wide wine campaigns, I help food and drink brands find clarity, connect with their audience and grow.
Whether it’s strategy under pressure or a long-term brand overhaul, these stories show what’s possible with the right plan and the right partner.
“I can say with absolute confidence that you should jump in with both feet to work with Holly.”
— Brian Conway, Winemaker, Trapeze Wines
Frequently Asked Questions
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I typically work with established food, wine, hospitality and tourism businesses that are ready to grow but need clearer strategic direction.
Some clients are navigating a growth plateau. Others are preparing for expansion, launching new products, opening new venues or building stronger customer acquisition systems.
If you're looking for strategic advice rather than day-to-day marketing execution, we're likely a good fit.
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Every project begins with an Insights Phase where we review your business, marketing activity, customer data and commercial goals.
From there, I facilitate workshops, identify growth opportunities and develop a practical strategy your team can implement with confidence.
Depending on your needs, support may include strategic planning, mentoring, workshops or ongoing advisory.
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No. I set the direction and build the plan, and where you need someone to deliver it I will introduce you to an agency or freelancer who is genuinely good at that kind of work. Part of the planning is working out which of those three routes suits you: an agency, a freelancer, or someone already in your business.
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Everything I offer is fixed price, so you know what you are committing to before we start. A Clarity Brief is $1,200. A Growth Strategy starts at $9,000. Kickstarter Mentoring starts at $4,000 and workshops start at $2,500. Larger destination and industry projects are scoped individually.
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Absolutely.
Many clients come to me because they know they want to grow, but aren't sure where the biggest opportunity or challenge sits.
If that's you, start with the Growth Readiness Diagnostic or book a complimentary call. Together we'll identify the most appropriate next step.
Ready to grow revenue and attract new customers?
I’ll help you craft a marketing strategy that builds loyalty, boosts visibility and drives results.
Book a free 30-minute call—no pressure, just practical ideas.