Strategic Growth Adviser for Food, Wine & Tourism Businesses

Holly Formosa with shoulder-length brown hair, smiling and looking at the camera, wearing a white dress, standing against a plain light gray background.

Growth doesn't happen by accident.

Helping food, wine, hospitality and tourism businesses identify opportunities, set priorities and build practical growth strategies that drive commercial results.

How Growth Ready Is Your Business?

Take the free Growth Readiness Diagnostic designed specifically for food, wine, hospitality and tourism businesses.

Trusted By

“Holly is driven to the point of when the idea is seeded, it doesn’t just ferment, it takes seed and it grows.”

— Mykal Bartholomew, Co-Owner, Coda and Tonka Restaurants

How I Help

Strategy

Marketing plans, growth roadmaps and commercial priorities.

Capability

Workshops, coaching and team development.

Growth

Practical support to turn strategy into action.

Every engagement is tailored, but most projects follow a proven four-step process designed to move from insight to implementation.

Holly Formosa’s 4-Step Growth Process

  • 1. Insights

    Illustration of a person examining data charts on a computer screen with a magnifying glass, including bar graphs and pie charts.
  • 2. Workshops

    Three people working together on a project, with one holding a clipboard, another using a fan, and a third pointing at a board with papers and lights above.
  • 3. Strategy Development

    A person with glasses and brown hair sitting at a desk with a laptop, a notebook, and a potted plant in the background.
  • 4. Kickstarter

    Two people discussing growth and progress, with an upward arrow, gears, and a briefcase, symbolizing innovation and success.

Client Success Stories

Case studies showcasing how I’ve helped brands just like you achieve their goals through smart marketing strategies.

Speaking, Industry Leadership & Conversations

From keynote presentations and industry workshops to The Growth Edit podcast, I regularly work with operators, tourism organisations and industry bodies to explore the ideas shaping the future of food, wine and hospitality.

Recent organisations include:

  • Visit Victoria

  • City of Melbourne

  • Commerce7

  • Wine Network Consulting

Your behind-the-scenes marketing adviser, without the retainer.

If you’ve ever wished you had a marketing adviser in your corner, this is it.

Growth Insights is a community for flavour-first brands, bringing together practical tools, straight-talking videos and real-world frameworks I use every day with my consulting clients.

You’ll get access to:

  • practical video sessions

  • guides and templates

  • downloadable planning tools

  • subscriber-only content

  • and early access to select industry events I host throughout the year

Join now and you’ll keep lifetime access, on me.

Resources from Growth Insights

“Holly is the person you can trust with your business. She’ll give you a crystal-clear view of where you stand and help you make confident decisions about where you want to go.”

— Dervilla McGowan, Founder and Distiller at Anther

Holly Formosa wearing a white top, sitting at a black table with her right elbow resting on it. She is resting her chin on her right hand, pointing her index finger to her temple, against a plain gray background.

Ready for a Clearer Growth Plan?

Whether you're launching something new, navigating change or looking for your next growth opportunity, let's identify where to focus next.