Clear Advice. Better Decisions. Stronger Growth.
Most food, wine and tourism businesses already know what they want to achieve. The hard part is knowing where to focus… and what to stop doing.
I'm Holly Formosa. I work alongside operators and organisations as a fractional growth adviser, helping them make clearer decisions, spend smarter, and grow revenue without the guesswork.
Trusted by operators and organisations across Australia
How Growth-Ready Is Your Business?
Take the free Growth Readiness Diagnostic designed specifically for food, wine, hospitality and tourism businesses.
Wine and Drinks
Wineries, distilleries and drinks brands. DTC, cellar door and brand.Destinations and Industry
VEPs, councils and associations. Capability programs and regional strategy.Hospitality and Restaurants
Venues, groups and accommodation. Positioning, visitation and revenue.“Holly is driven to the point of when the idea is seeded, it doesn’t just ferment, it takes seed and it grows.”
— Mykal Bartholomew, Co-Owner, Coda and Tonka Restaurants
How I Work
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1. Insights
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2. Workshops
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3. Strategy Development
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4. Kickstarter
Not ready for a full strategy?
A Clarity Brief gives you your marketing direction for the next twelve months. $1,200.
Client Success Stories
Case studies showcasing how I’ve helped brands just like you achieve their goals through smart marketing strategies.
Speaking, Industry Leadership & Conversations
From keynote presentations and industry workshops to The Growth Edit podcast, I regularly work with operators, tourism organisations and industry bodies to explore the ideas shaping the future of food, wine and hospitality.
Recent organisations include:
Visit Victoria
City of Melbourne
Commerce7
Wine Network Consulting
Your behind-the-scenes marketing adviser, without the retainer.
Growth Insights is a free community for food, wine, hospitality and tourism businesses who want practical tools.
Inside you'll find frameworks I use every day with clients, straight-talking video content, and resources you can actually act on.
It's free. And once you're in, you're in for life.
Practical frameworks drawn from real client projects
Video content covering growth, marketing, and commercial strategy
First access to events, workshops, and resources as they drop
Resources from Growth Insights
“Holly is the person you can trust with your business. She’ll give you a crystal-clear view of where you stand and help you make confident decisions about where you want to go.”
— Dervilla McGowan, Founder and Distiller at Anther
Ready for a Clearer Growth Plan?
Whether you're launching something new, navigating change or looking for your next growth opportunity, let's identify where to focus next.