Wine and Drinks Marketing Consultant
DTC, Cellar Door and Drinks Brands
Photography by Kris Paulsen
Standing Out in a Saturated Wine and Drinks Market
Wine and drinks brands are facing the most competitive environment the industry has seen. The market is saturated with new labels, new categories and constant launches. Shelves are crowded, digital advertising costs are rising and the shift in consumer behaviour means old tactics no longer work.
People are drinking less but spending more selectively. Loyalty is harder to earn. Discovery has changed. DTC is essential but inconsistent. Many founders are carrying a huge operational load without the structure they need to make confident decisions.
I help wineries, distilleries and drinks brands navigate this complexity with strategic planning, DTC clarity, visitor experience structure and a strong brand story that stands out in a crowded market. The goal is long-term revenue, not short-term noise.
Who I Work With
Wineries and cellar doors
Distilleries and spirits producers
Emerging drinks brands
Wine tourism operators
Regional experiences and destinations
Boutique and family-owned producers
Founder-led businesses without internal marketing leadership
How I Help Wine and Drinks Brands Grow
-
Your DTC success relies on structure, not spontaneity. I help you build a DTC engine that supports sustainable revenue.
This includes:DTC positioning
Customer segmentation
CRM and list-building frameworks
Seasonal and annual planning
Retention and loyalty structure
Post-visit and post-purchase pathways
Campaign priorities
Long-term growth milestones
-
A strong drinks brand begins with a clear, compelling story.
I help you refine:Brand narrative and message hierarchy
Product, winemaker and founder story
Tone of voice
Alignment across cellar door, digital and trade
Photography and visual direction
Story frameworks for staff, email and media
-
Your cellar door or distillery experience plays a major role in long-term revenue.
I help you strengthen:
Pathways from discovery to booking
Onsite storytelling and experience flow
Clear calls to action
Staff communication and talking points
Visitor-to-customer conversion
Post-visit communication and retention
-
I help you refine:
Visitor segmentation
Seasonal demand patterns
Regional positioning
Collaboration opportunities
Local storytelling
Tourism-led demand planning
-
Your team needs clarity on what to say and why it matters.
I support you with:Content pillars
Seasonal content planning
Product release storytelling
Email narrative planning
Photography and creative direction
Event and collaboration storytelling
-
If you balance DTC and trade, you need clarity on the strategic role of each channel.
I help you determine:
Trade positioning
Key messages for buyers and sommeliers
Industry engagement strategy
Event and tasting priorities
Channel alignment and efficiency
-
I provide senior strategic support for founders, GMs and marketing coordinators.
This includes:Monthly or fortnightly advisory sessions
Oversight of marketing direction
Coaching for internal marketing staff
Reporting structure and priority-setting
Decision-making support and accountability
Success Story: Trapeze Wines
“I can say with absolute confidence that you should jump in with both feet to work with Holly.”
— Brian Conway, Winemaker, Trapeze Wines
FAQs
-
I provide the strategy and direction. Your team or chosen partners manage implementation.
-
I oversee the strategy and work with a specialist for delivery.
-
Yes. Understanding the visitor experience is a key part of the process.
-
Yes. Many clients are boutique wineries and emerging distillers.
-
Yes. I work with visitor economy groups and regional destinations.
Ready to grow revenue and attract new customers?
I’ll help you craft a marketing strategy that builds loyalty, boosts visibility and drives results.
Book a free 30-minute call—no pressure, just practical ideas.