Wine and Drinks Marketing Consultant

DTC, Cellar Door and Drinks Brands

Photography by Kris Paulsen

Standing Out in a Saturated Wine and Drinks Market

Wine and drinks brands are facing the most competitive environment the industry has seen. The market is saturated with new labels, new categories and constant launches. Shelves are crowded, digital advertising costs are rising and the shift in consumer behaviour means old tactics no longer work.

People are drinking less but spending more selectively. Loyalty is harder to earn. Discovery has changed. DTC is essential but inconsistent. Many founders are carrying a huge operational load without the structure they need to make confident decisions.

I help wineries, distilleries and drinks brands navigate this complexity with strategic planning, DTC clarity, visitor experience structure and a strong brand story that stands out in a crowded market. The goal is long-term revenue, not short-term noise.

Who I Work With

  • Wineries and cellar doors

    Distilleries and spirits producers

    Emerging drinks brands

    Wine tourism operators

    Regional experiences and destinations

    Boutique and family-owned producers

    Founder-led businesses without internal marketing leadership

Elegant logo for Altjoints Estate in black cursive and uppercase text on a light background.
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Text graphic promoting Melbourne Food and Wine Festival with large black letters on a light background, featuring arrows pointing toward the word FESTIVAL.
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Black silhouette of Mount Ophir Estate on a light background with bold text reading "Mount Ophir Estate" and smaller text underneath "Rutherglen 1891."
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How I Help Wine and Drinks Brands Grow

  • Your DTC success relies on structure, not spontaneity. I help you build a DTC engine that supports sustainable revenue.
    This includes:

    • DTC positioning

    • Customer segmentation

    • CRM and list-building frameworks

    • Seasonal and annual planning

    • Retention and loyalty structure

    • Post-visit and post-purchase pathways

    • Campaign priorities

    • Long-term growth milestones

  • A strong drinks brand begins with a clear, compelling story.
    I help you refine:

    • Brand narrative and message hierarchy

    • Product, winemaker and founder story

    • Tone of voice

    • Alignment across cellar door, digital and trade

    • Photography and visual direction

    • Story frameworks for staff, email and media

  • Your cellar door or distillery experience plays a major role in long-term revenue.

    I help you strengthen:

    • Pathways from discovery to booking

    • Onsite storytelling and experience flow

    • Clear calls to action

    • Staff communication and talking points

    • Visitor-to-customer conversion

    • Post-visit communication and retention

  • I help you refine:

    • Visitor segmentation

    • Seasonal demand patterns

    • Regional positioning

    • Collaboration opportunities

    • Local storytelling

    • Tourism-led demand planning

  • Your team needs clarity on what to say and why it matters.
    I support you with:

    • Content pillars

    • Seasonal content planning

    • Product release storytelling

    • Email narrative planning

    • Photography and creative direction

    • Event and collaboration storytelling

  • If you balance DTC and trade, you need clarity on the strategic role of each channel.

    I help you determine:

    • Trade positioning

    • Key messages for buyers and sommeliers

    • Industry engagement strategy

    • Event and tasting priorities

    • Channel alignment and efficiency

  • I provide senior strategic support for founders, GMs and marketing coordinators.
    This includes:

    • Monthly or fortnightly advisory sessions

    • Oversight of marketing direction

    • Coaching for internal marketing staff

    • Reporting structure and priority-setting

    • Decision-making support and accountability

Let's Talk Stategy

Success Story: Trapeze Wines

“I can say with absolute confidence that you should jump in with both feet to work with Holly.”

— Brian Conway, Winemaker, Trapeze Wines

FAQs

  • I provide the strategy and direction. Your team or chosen partners manage implementation.

  • I oversee the strategy and work with a specialist for delivery.

  • Yes. Understanding the visitor experience is a key part of the process.

  • Yes. Many clients are boutique wineries and emerging distillers.

  • Yes. I work with visitor economy groups and regional destinations.

Holly Formosa smiling, sitting at a dark table against a plain gray background, with her right elbow resting on the table and her right hand supporting her chin.

Ready to grow revenue and attract new customers?

I’ll help you craft a marketing strategy that builds loyalty, boosts visibility and drives results.

Book a free 30-minute call—no pressure, just practical ideas.

Let's Talk