In this short and focussed episode, I’m breaking down what e-commerce really looks like for wineries and drinks brands and why it’s so much more than just having a website.

If you’ve been asking yourself whether 2026 is the year to launch or grow your DTC channel, this is the episode to ground your thinking.

I’ll walk you through:

• What e-commerce truly involves beyond a digital storefront
• How DTC compares to wholesale in terms of control, workload and margin
• The operational and strategic layers that make alcohol e-comm unique
• Five key readiness questions every producer should ask
• Why margins, digital capability and team resourcing matter more than you think

This isn’t a pitch. It’s a reality check and a helpful way to assess if you’re in a position to build a direct channel that’s sustainable, profitable and aligned with your brand.

📅 Ready to get serious about e-comm in 2026? Book your free Growth Call for January now.