Holly Formosa 6/10/26 Holly Formosa 6/10/26

Wineries Worth Flying for with Sarah Myers

Inbound tourism expenditure is up 15.9% in a year that's been hard on everyone. Sarah Myers has just come back from pitching our wine regions to travel advisors in Paris, London and Munich. Here's what they asked her for.

Holly Formosa 11/9/26 Holly Formosa 11/9/26

How Geelong Wine Built a Plan Its Members Could Get Behind

Geelong Wine wanted a clearer direction and a year its members could plan around. An in-region member workshop, an Executive working session and a practical 12-month Events Operating Framework gave them both.

Holly Formosa 12/6/26 Holly Formosa 12/6/26

Why Are All the Wine Regions in Australia Fighting Over Connoisseurs and Collectors?

When I was asked by a notable Australian wine region on what successful wine events are doing differently, my answer had little to do with wine.

The regions seeing the strongest growth are creating compelling tourism experiences, not simply better tasting opportunities. In an increasingly competitive market, that distinction matters more than ever.

Holly Formosa 10/10/24 Holly Formosa 10/10/24

St Leonards Vineyard

St Leonards Vineyard needed a clear strategy to drive growth across e-commerce, cellar door, and wholesale.

Through a business audit and dynamic workshops, we created a 3-year plan with actionable steps, refined brand positioning, and measurable goals, setting the team up for long-term success.