Marketing Consultancy for wine, hospitality & tourism

Holly Formosa sitting at a dark wooden table against a plain light grey background.

Photography by Kris Paulsen

Hi, I’m Holly Formosa, a marketing consultant with over 15 years of experience in the food, wine, and hospitality industries. I’ve worked with hundreds of passionate winemakers, chefs, producers, and business owners just like you.

Think of me as your go-to partner for creating growth strategies that actually make sense for your business.

Whether it’s crafting a strategic marketing plan that speaks to your customers, building your brand story, or helping you improve the customer experience, I focus on the big picture to help your business grow.

I work directly with people who care deeply about what they do, providing practical advice and clear steps to help you achieve your growth goals.

Trusted by the Best in Food, Wine and Hospitality

Elegant logo for Altjoints Estate in black cursive and uppercase text on a light background.
A black logo with the letter A at the center, surrounded by a wreath of leaves and berries, and the word 'ANTHER' below.
The word "ARBOUR" written in bold, black, arched letters on a light background.
Campbells of Rutherglen logo featuring a maple leaf, crossed pickaxes, and the year 1870.
Text that reads 'CODA / TONKA' on a light background.
Elegant logo for Estelle Bistro with a light gray background, featuring the word "Estelle" in large, cursive black font and the word "Bistro" in smaller uppercase black letters below, separated by dashes.
The word 'EUROPEAN' written in large black font on a light background.
Text reading 'French Salon' in bold black letters on a light background.
Hux T Burger logo in bold black uppercase letters on a light background.
Text that reads 'Grampians Grape Escape' with a light beige background.
Logo of ICON AGENCY with a black geometric icon and the words 'ICON AGENCY' in black text on a light background.
Large black text spelling KIN on a light background.
Text graphic promoting Melbourne Food and Wine Festival with large black letters on a light background, featuring arrows pointing toward the word FESTIVAL.
Black silhouette of Mount Ophir Estate on a light background with bold text reading "Mount Ophir Estate" and smaller text underneath "Rutherglen 1891."
Logo for New Zealand Wine with the slogan 'Altogether Unique' and a stylized grape cluster graphic.
Black and white logo with the word 'SIGLO' in bold uppercase letters inside a rectangular border.
Stylized text displaying 'St LEONARDS' with smaller text below that reads 'VINEYARD WAUGHYAH VICTORIA AUSTRALIA' on a light background.
The words 'Trapeze' and 'ezepart' are written in black text, with 'Trapeze' upside down.
Text that reads 'Wine. Yarra Valley' in black cursive font on a light background.
WINE VICTORIA Australia logo with a black abstract brushstroke symbol above the text.

A little about me

Let’s build something lasting

In a world where every dollar counts, marketing is crucial for success. Whether you’re struggling with strategy or sales, I’m here to ensure your marketing efforts deliver maximum impact. Let’s work together to overcome obstacles and drive growth for your brand.

Maximise Your Revenue

In today’s post-COVID landscape, every dollar spent needs to work harder than ever. Together, we’ll develop customised strategies that drive sales volume, enhance online bookings, and elevate ticket sales—even when resources are tight.

Attract New Customers

Navigating a competitive landscape requires a deep understanding of your target audience. I’ll help you identify your ideal customers and create tailored marketing tactics that expand your database and boost engagement.

Keep Returning Customers

Building lasting relationships is vital to your business's success. Together, we’ll design effective engagement strategies—from unique events to loyalty programmes—that foster a loyal customer base, ensuring they keep coming back for more, even in challenging times.

Manage Your Reputation

Your brand’s image is crucial. We’ll collaborate to protect and enhance how your business is perceived by stakeholders, media, and customers, creating a positive narrative that builds trust and credibility within your market.

Increase Brand Awareness

Grow your presence and credibility in the market by reaching new audiences, earning media coverage, and launching impactful campaigns.

Generate Leads

Create targeted campaigns designed to attract warm leads. I’ll assist you in nurturing these leads with engaging content marketing strategies that drive conversions and foster long-term loyalty.

Holly Formosa’s 4-Step Growth Process

  • A person holding a magnifying glass while analyzing financial charts on a large computer monitor, with bar and pie graphs displayed.

    Insights

    We begin with a deep dive into your brand, marketing and customer experience—looking at your website, social media, email, events, PR, sales and systems. It’s about understanding what’s working, what’s holding you back, and where the real growth lies. Like tasting across a vintage or reviewing every dish on the pass, this is the groundwork for smart decisions.

  • Four people working together on a whiteboard with notes and paper clips, discussing and taking notes.

    Workshops

    Next, we bring your team together for two collaborative workshops. We define your brand story, clarify your audience, and align marketing efforts with your business goals. Whether you’re in the kitchen or the vineyard, this is where we refine the vision and set the focus for the season ahead.

  • A woman with glasses and brown hair tied in a ponytail sitting at a desk with a laptop, a book, and a notepad, in a room with bookshelves, a potted plant, and some shelves with books and decorations.

    Strategy Development

    Then I build a tailored 12-month plan with clear objectives, smart tactics and a practical calendar of activity. From digital campaigns to events and PR, everything is mapped out with budgets, roles and tracking built in. It’s your recipe—or winemaking schedule—for building a stronger, more consistent presence.

  • Two people discussing growth and ideas, with gears and an upward arrow, representing innovation and progress.

    Kickstarter

    Need help putting the plan into action? I offer hands-on support to help get things moving—mentoring your team, creating content, setting up campaigns or briefing partners. It’s about starting strong, building momentum and laying the foundation for lasting results.

Let's Talk

Consultancy Services for Food & Wine Businesses

  • I understand the unique challenges your business faces in a fluctuating market. From comprehensive audits to crafting straightforward, actionable marketing plans, I’ll align your efforts with your goals to ensure every initiative delivers measurable results.

  • I help define and refine your brand identity, ensuring it stands out in competitive markets. Through workshops and strategic planning, I guide you in creating a compelling story that resonates with your audience and builds loyalty.

  • Transform your food and wine business with specialised DTC & e-commerce strategies. Whether launching or optimising your website, I’ll provide strategic recommendations to improve user experience, increase conversions, and boost customer loyalty. From positioning to pricing, I deliver a clear roadmap for online success.

  • Empowering your team with actionable social media strategies to build your brand and drive engagement. I develop tailored content frameworks and campaign ideas that resonate with your audience and achieve measurable outcomes.

  • I provide oversight for marketing initiatives to ensure alignment with your business objectives. By acting as a strategic advisor, I help your team stay focused and ensure every project delivers measurable results.

  • Empower your team with hands-on training sessions and workshops. I can train and mentor your team to execute campaigns confidently, ensuring consistency with your brand strategy.

Two women in sun hats and sunglasses dancing and smiling at an outdoor festival with a crowd, tents, and trees in the background.

Proven Success Stories

From festivals and fine dining to spirits and state-wide wine campaigns, I help food and drink brands find clarity, connect with their audience and grow. Whether it’s strategy under pressure or a long-term brand overhaul, these stories show what’s possible with the right plan and the right partner.

Holly Formosa in a warehouse holding a wine bottle, with a glass of red wine on the floor in front of her.

“Strong brands aren’t built overnight—they’re cultivated with care.”

— Holly Formosa

Frequently Asked Questions

Will you charge to meet?

Not for the first meeting. Every client receives a complimentary 30 min call to discuss specific needs and ensure I’m the right fit for your project.

What is the process?

Every project is customised, so after our free consultation, I’ll provide a tailored strategy or proposal based on your needs. Once approved, we’ll agree on a timeline for deliverables and payments.

How much do you charge?

My casual consulting rate is $160 per hour. For larger projects (20+ hours), I offer a discounted rate—save 25% for better value. Project fees start at $3,000, with final costs tailored to the scope and time involved.

Let’s chat about what works best for your goals and budget.

“I can say with absolute confidence that you should jump in with both feet to work with Holly.”

— Brian Conway, Winemaker, Trapeze Wines

Holly Formosa smiling, sitting at a dark table against a plain gray background, with her right elbow resting on the table and her right hand supporting her chin.

Ready to grow revenue and attract new customers?

I’ll help you craft a marketing strategy that builds loyalty, boosts visibility and drives results.

Book a free 30-minute call—no pressure, just practical ideas.

Not quite ready for your free phone call?

Check if we’re a perfect pairing.