Trapeze Wines – Building a DTC Business from the Ground Up

Launching a wine brand without a cellar door is no small feat. For Trapeze Wines and winemaker Brian Conway, recently nominated for Dark Horse Winery of the Year, I helped design and deliver a direct-to-consumer business from the ground up.

From eCommerce site build to wine club positioning, this case study shows how we combined strategy, structure and authenticity to create a launch that matched both the brand’s boutique ethos and Brian’s reputation in the industry.