Inside the Halliday Wine Companion

As a marketing consultant working with wineries, I am constantly asked the same questions about the Halliday Wine Companion. How does the tasting process really work? What do the scores mean? How are the Awards decided? And what is the difference between editorial and commercial content?

To lift the veil, I sat down with the person best placed to answer them all: Katrina Butler, Head of Tasting.

To hear the full conversation, watch the full 20-minute Growth Insights interview here.