Holly's 2026 Guide to DTC eCommerce for Wineries & Drinks Producers

As we wrap another year, one question keeps coming up: Are we really ready for eCommerce? Not just “should we have a website?” but—do we have the brand, the systems, the margins, and the strategy to make DTC actually work?

This guide is here to help you figure that out. I’ve pulled together everything wineries and drinks producers need to know—tools, budgets, digital skills, fulfilment, marketing, and what it truly takes to run a direct-to-consumer channel that drives growth.