Download the Events Readiness Checklist

Thanks for joining my Leveraging Events session at the Tourism Midwest Victoria conference in Ballarat.

This one-page checklist helps food, drink and tourism businesses get ready before the crowd arrives. Tick what you already do, and anything left unticked is your to-do list.

Want to go deeper?

Tourism Midwest Victoria is running two follow-on sessions in November.

Free online briefing.

Tuesday 10 November, 12pm to 1pm, online.

The January to April 2027 events calendar, and who’s coming.
Register on Humanitix

Half-day workshop, in person.

Tuesday 24 November, 9.30am to 1pm, Federation University SMB Campus, Ballarat.

We’ll build your plan for the 2027 events, together.
Book on Humanitix

Need help with a specific problem? Book a free 30-minute growth call.

Resources

Blog
Wineries Worth Flying for with Sarah Myers
Wineries Worth Flying for with Sarah Myers

Inbound tourism expenditure is up 15.9% in a year that's been hard on everyone. Sarah Myers has just come back from pitching our wine regions to travel advisors in Paris, London and Munich. Here's what they asked her for.

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What separates the producers who scale
What separates the producers who scale

Four things that separate drinks producers who scale from those that stall, with Seb Reaburn of Anther on identity, route to market and the 20% cash flow rule.

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Making riesling? Making rum? Five things drinks producers can still control for growth
Making riesling? Making rum? Five things drinks producers can still control for growth

I've spent a fortnight with winemakers and distillers, and the thing worrying me isn't the market. It's how many good operators are talking themselves out of the things that would help them most. Five things that are still entirely yours to decide, and almost none of them cost a cent.

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