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Running Ads But Not Sure What’s Working?
Food, wine and hospitality operators know Facebook and Instagram advertising can drive real business growth, but many are still relying on boosted posts, guessing budgets, or struggling to understand what’s actually driving results.
This practical, hands-on workshop led by paid ads specialist Christine Pietersz is designed to simplify Meta advertising and give operators clearer, more commercially focused strategies for driving bookings, sales, events and customer growth.
Designed for founder-operators and in-house marketing teams wanting better results from Facebook and Instagram advertising.
Ideal for businesses already posting consistently on social media, but looking for clearer strategy, stronger campaign performance and more confidence with Meta ads.
Perfect for:
Wineries and cellar doors
Restaurants and hospitality groups
Tourism and accommodation operators
Food and drinks brands selling online
This session is commercially focused, practical and designed specifically for medium-sized food, wine and hospitality businesses.
Who This Session Is For
Presented by Industry Practitioners
Christine Pietersz
Paid ads strategist and founder of Seed & Story, specialising in Facebook and Instagram advertising for hospitality, wine, tourism and e-commerce brands.
Christine’s experience includes Brown Brothers, Innocent Bystander, Devil’s Corner and Tamar Ridge, helping brands improve campaign performance and reduce wasted ad spend.
Holly Formosa
Hospitality and wine industry growth strategist helping food, drinks and tourism brands grow bookings, ticket sales, visitation and online revenue.
Holly’s experience spans Visit Victoria, Melbourne Food & Wine Festival and premium winery DTC strategy, working across tourism, events and customer growth.
What You’ll Walk Away With
More confidence running Facebook and Instagram ads withour relying on agencies
A clearer understanding of what’s driving results or where the biggest opportunites lie
Practical strategies to improve bookings, ecommerce sales and event campaigns
Better understanding of targeting, audiences and creative
Sector-specific advertising tips you can apply immediately
Simple ways to improve performance without wasting budget
Your Questions, Answered
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Yes. We start with the fundamentals, like how campaigns are structured and why boosting isn't a strategy, and build from there. You'll follow along whether you're new to Meta ads or already running them.
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Absolutely. Most of the room will already be running ads. This is about sharper strategy, better targeting and less wasted spend, which matters most once you're already active.
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No, and that's deliberate. Rather than clicking through screens, we focus on the thinking that actually drives results: structure, objectives, audiences, creative and budget. You'll leave knowing what to do and why, whether you run ads yourself or brief someone else.
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Yourself and something to take notes with. You're welcome to bring your laptop, but you won't need to log into your ad account on the day.
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Yes, and it's one of the most valuable parts of the day. When you register, we'll ask for your biggest challenge with Meta ads. We can't promise to get to every one, but we'll use them to shape the session and tackle as many as we can.
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Yes, up to two seats per order. However tickets are sold per person.
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Yes. You'll leave with practical takeaways you can use straight away, including a Claude prompt for building your customer persona
Reserve Your Spot in Melbourne on Tuesday 28 July
Tuesday 28 July
Melbourne CBD (in-person)
9.30am - 12pm
A capability session for food, wine and hospitality businesses that want to make smarter, more confident decisions about their Meta advertising.Hosted by Holly Formosa and paid ads strategist Christine Pietersz.
Early Bird Pricing ends 17 July
Secure your place now and save $50 before ticket prices increase from to $399.
This is a small limited capacity workshop designed to allow for practical discussion and Q&A.
