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Running Ads But Not Sure What’s Working?
Food, wine and hospitality operators know Facebook and Instagram advertising can drive real business growth, but many are still relying on boosted posts, guessing budgets, or struggling to understand what’s actually driving results.
This practical, hands-on workshop led by paid ads specialist Christine Pietersz is designed to simplify Meta advertising and give operators clearer, more commercially focused strategies for driving bookings, sales, events and customer growth.
Who This Session Is For
Designed for founder-operators and in-house marketing teams wanting better results from Facebook and Instagram advertising.
Ideal for businesses already posting consistently on social media, but looking for clearer strategy, stronger campaign performance and more confidence with Meta ads.
Perfect for:
Wineries and cellar doors
Restaurants and hospitality groups
Tourism and accommodation operators
Food and drinks brands selling online
This session is commercially focused, practical and designed specifically for medium-sized food, wine and hospitality businesses.
Presented by Industry Practitioners
Christine Pietersz
Paid ads strategist and founder of Seed & Story, specialising in Facebook and Instagram advertising for hospitality, wine, tourism and e-commerce brands.
Christine’s experience includes Brown Brothers, Innocent Bystander, Devil’s Corner and Tamar Ridge, helping brands improve campaign performance and reduce wasted ad spend.
Holly Formosa
Hospitality and wine industry growth strategist helping food, drinks and tourism brands grow bookings, ticket sales, visitation and online revenue.
Holly’s experience spans Visit Victoria, Melbourne Food & Wine Festival and premium winery DTC strategy, working across tourism, events and customer growth.
What You’ll Walk Away With
More confidence running Facebook and Instagram ads withour relying on agencies
A clearer understanding of what’s driving results or where the biggest opportunites lie
Practical strategies to improve bookings, ecommerce sales and event campaigns
Better understanding of targeting, audiences and creative
Sector-specific advertising tips you can apply immediately
Simple ways to improve performance without wasting budget
Your Questions, Answered
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Yes. This session is designed for business owners, operators and in-house marketing teams wanting a clearer understanding of Facebook and Instagram advertising, whether you’re relatively new to Meta ads or already experimenting with campaigns.
To get the most value from the workshop, attendees should already have a Meta Business Account and basic access to Ads Manager or Meta Business Suite. Due to time constraints, we won’t be able to set up accounts during the session.
If you are completely new to Meta advertising and have not yet created a business account, we recommend setting this up prior to attending. Attendees will also receive guidance on useful tools, account structure and additional learning resources following the workshop.
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Absolutely. This workshop is specifically designed for business owners, operators and in-house marketing teams already running Facebook or Instagram ads, but wanting a clearer understanding of how to improve performance.
If you’re feeling overwhelmed by Meta Ads Manager, unsure whether your campaigns are actually working, guessing budgets, or dissatisfied with results, this session is designed to help simplify the process.
We’ll cover practical strategy, targeting, budgeting and common optimisation mistakes using real food, wine and hospitality examples.
This is not an advanced technical session for digital marketing agencies or full-time media buyers.
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Just a laptop and access to your Meta Business Account or Meta Business Suite.
To get the most value from the workshop, attendees should already have:
A Meta Business Account set up
Access to Ads Manager or Business Suite
A payment method connected to their account
Access to any Facebook or Instagram pages they manage
Due to time constraints, we won’t be able to set up accounts during the session.
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Yes. The session includes dedicated Q&A time and practical discussion throughout.
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Yes, however tickets are sold per person.
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Yes. Attendees will receive supporting resources and practical takeaways following the session.
Reserve Your Spot in Melbourne on Tuesday 28 July
Tuesday 28 July
Melbourne CBD (in-person)
9am - 12pm
A practical Meta Ads workshop designed specifically for food, wine and hospitality businesses wanting stronger campaign performance, smarter targeting and clearer digital marketing strategy.
Hosted by Holly Formosa and paid ads strategist Christine Pietersz.
Early Bird Pricing ends 17 July
Secure your place now and save $50 before ticket prices increase from to $399.
This is a small limited capacity workshop designed to allow for practical discussion and Q&A.
