Social media shouldn’t feel like a second full-time job. In this episode I share how food, wine and tourism operators can cut the stress and still get results.
From repurposing one video into a blog, an EDM and a Reel, to harnessing customer content and batching your shoots, these are the practical hacks that make social media sustainable and results-driven.
Today, I'm thrilled to welcome Katrina Butler, Head of Tasting at Halliday Wine Companion. As a marketing consultant, I've been inundated with questions about the inner workings of the Halliday Companion and Awards. In this episode, I bring those burning questions directly to Katrina, offering listeners an intimate look at the processes behind the scenes.
In food, wine, and hospitality, standing out takes clarity, bold branding, and focus. My top strategies? Niche down, lead with what makes you different, and do less but better. Consistency builds trust, provenance tells your story, and founder visibility creates loyalty. Start with one strategy and see the impact.
In this episode, I sit down with Dan Sims, founder of Pinot Palooza, Revel, and Chair of Wine Victoria. We talk about the challenges facing Victorian producers, from oversupply and shifting drinking habits to a tough global market, and where the opportunities lie. From flavour innovation and new packaging to a fresh generation of wine leaders, Dan makes a strong case for collaboration, positivity, and storytelling over spreadsheets.
Food writer and ex-reviewer Richard Cornish joins me to unpack what really makes a venue resonate. From team culture to storytelling, we get honest about why some places shine—and why others fall flat. Real talk, sharp insights, and no fluff. If you’re in food, wine, service—or just love a great night out—this one’s for you.
Today, there are so many hospitality collaborations happening in the food space. But what is it that makes your collaboration stand out from the rest.
Hilary McNevin from Turnip Media shares the key ingredients for a memorable collaboration for brands in the hospitality industry.
I’m thrilled to partner with Wine Communicators Australia to bring you this webinar for DTC wine professionals. In just 60 minutes, you’ll learn practical strategies to turn your winery events into unforgettable, revenue-driving experiences.