Feeling burnt out by social media? In this session I share the practical hacks I use with food, wine and tourism businesses to take the pressure off while still getting results.

You’ll learn how to:

• Shift your mindset from posting daily to posting with purpose

• Repurpose one piece of content into many (without extra effort)

• Tap into user-generated content so your customers do the heavy lifting

• Batch your content to avoid the daily scramble

• Pick the right tools that save you time (without paying for over-engineered software)

• Focus on the three content pillars that always work: seasonality, humans, and partnerships

• Use email and SMS to actually drive bookings and sales

If you’re tired of the hamster wheel of likes and posts, this session will help you find a smarter, more sustainable approach.

Based in Melbourne, I work with wineries, restaurants and tourism operators on social media coaching and strategy.