This year, I was pleased to lead marketing and strategy for the 2025 Grampians Grape Escape – a five-month project that spanned content development, festival delivery and post-event reporting.

Still Life Spirits, the team behind Casperrin Gin, sought to stand out in Australia’s rapidly growing spirits industry, where competition is fierce. By leveraging brand and pricing strategy expertise, I helped them define their market position through in-depth competitor analysis, industry feedback, and targeted pricing. The result? A comprehensive strategy, validated by expert insights, that empowers Casperrin Gin to confidently enter the market. With a clear direction, they’re poised for growth and ready to capture the attention of gin lovers nationwide.

Coda and Tonka, two of Melbourne’s top dining spots, had been running their marketing in-house for years, but over time, consistency slipped, and things became more reactive than strategic. Now, they have a strategy that works—and a plan to keep growing.

One of my largest projects to date: leading a $2m wine tourism initiative, developing five premium regional brands—including Pinot Coast and Shiraz Central—for the government and wine industry.

Learn more about how I drive international marketing strategies across China, the UK, and the USA, building global awareness for Victoria’s wine regions through events and media campaigns.