Marketing Consultant for Wine & Food

Photography by Kristoffer Paulsen

Hi, I’m Holly Formosa — a marketing consultant for the wine, food and hospitality industries. With 15+ years of hands-on experience, I help passionate businesses grow through smart, practical strategies that actually get results.

Whether you're chasing more bookings, stronger sales, or a clearer brand story, I’m here to help you find the path forward — without the fluff.

Want to talk through your challenge?

Book a free 30-minute no obligation strategy call and let’s see what’s possible.

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Cultivating Brands, Growing Success

You’re here because you’ve got a big idea—or maybe things aren’t moving in the right direction. Maybe you’re launching a new venue, wine label, or service but need a clear plan to reach the right audience.

Or perhaps your business was doing well but the initial buzz has slowed, and now you’re looking for smart, sustainable ways to boost revenue, engage your audience, and attract new customers. Whatever your challenge, I’m here to help.

Holly Formosa’s 4-Step Growth Process

  • 1. Insights

  • 2. Workshops

  • 3. Strategy Development

  • 4. Kickstarter

Learn More

Client Success Stories

Case studies showcasing how I’ve helped brands just like you achieve their goals through smart marketing strategies.

“Holly is driven to the point of when the idea is seeded, it doesn’t just ferment, it takes seed and it grows.”

— Michael Bartholomew, Co-Owner, Coda and Tonka Restaurants

Holly’s Growth Insights

Discover essential business and marketing insights tailored for the food, wine, and tourism sectors.

Featured
You Can’t Fake Good Hospitality: with Richard Cornish
You Can’t Fake Good Hospitality: with Richard Cornish

Richard Cornish says great hospitality starts with alignment. If you’re promising finger-lickin’ chicken, you’d better have chicken—and a serviette. From fast food fails to Movida’s hand-built magic, this episode dives into the details that matter.

Because you really can’t fake good hospitality.

Read More →
How to Sell Out Your Food or Wine Event
How to Sell Out Your Food or Wine Event

Spent time, energy and budget on an event, only to see sales stall? After 15 years in food and wine events — from restaurant launches and wine dinners to Melbourne Food and Wine Festival and Grampians Grape Escape — I’ve seen what actually works.

This article shares ten tactics that drive results. Whether you’re chasing ticket sales, launching something new or building an event brand, start here.

Read More →

Ready to grow revenue and attract new customers?

I’ll help you craft a marketing strategy that builds loyalty, boosts visibility and drives results.

Book a free 30-minute call—no pressure, just practical ideas.

“Holly is the person you can trust with your business. She’ll give you a crystal-clear view of where you stand and help you make confident decisions about where you want to go.”

— Dervilla McGowan, Founder and Distiller at Anther