Strategic Growth Partner for Food, Wine & Hospitality Brands

Holly Formosa with shoulder-length brown hair, smiling and looking at the camera, wearing a white dress, standing against a plain light gray background.

Photography by Kristoffer Paulsen

I’m Holly Formosa — a strategic marketing consultant helping founders, brand leaders and directors in food, wine and tourism make smarter growth decisions. From working the restaurant floor to advising top-tier brands, my 20-year career brings grounded experience and sharp insight to every project.

Learn about the 4-Step Growth Process →
Let’s Talk Strategy

As Featured In

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Logo of Wine Communicators of Australia with text 'Wine Communicators of Australia, Professionals Working in Wine'.
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Cultivating Brands, Growing Success

My work goes beyond campaigns. It's about aligning vision, operations and marketing so that every move feels on-purpose.

Through my 4-Step Growth Process — insights, workshops, strategy, and a Kickstarter phase where I embed within teams — I help businesses gain clarity, build stronger positioning, and turn strategy into sustainable action.

Whether you’re launching a new business, refreshing a legacy brand, or just need some support in recalibrating after rapid growth, my approach combines industry insight with hands-on collaboration to help you move forward with confidence.

Learn more about consulting partnerships →

Holly Formosa’s 4-Step Growth Process

  • 1. Insights

    Illustration of a person examining data charts on a computer screen with a magnifying glass, including bar graphs and pie charts.

  • 2. Workshops

    Three people working together on a project, with one holding a clipboard, another using a fan, and a third pointing at a board with papers and lights above.

  • 3. Strategy Development

    A person with glasses and brown hair sitting at a desk with a laptop, a notebook, and a potted plant in the background.

  • 4. Kickstarter

    Two people discussing growth and progress, with an upward arrow, gears, and a briefcase, symbolizing innovation and success.
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Client Success Stories

Case studies showcasing how I’ve helped brands just like you achieve their goals through smart marketing strategies.

Explore the Growth Insights Hub

If you’ve ever wished you had a marketing adviser in your corner, this is it.

I’ve pulled together the practical tools, videos and frameworks I use every day with my consulting clients, and made them free for early members.

Join before 31 December 2025 and you’ll keep lifetime access, on me.

Access Now →

Conversations from The Growth Edit

Featured
The Rise of Agritourism with Julian Major
The Rise of Agritourism with Julian Major

Agritourism gives producers a direct link to the tourism market. It’s a powerful way to diversify and grow. From Reading the Future of Tourism with Julian Major (Season 1, Episode 10, The Growth Edit podcast).

Julian highlights the growing importance of agritourism and its potential for Victorian producers. He explains how wineries, distilleries and farm businesses can connect directly with visitors through authentic, place-based experiences.
From Reading the Future of Tourism with Julian Major (Season 1, Episode 10, The Growth Edit podcast).

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Collaboration Keeps You Grounded
Collaboration Keeps You Grounded

Three-hat chef Zennon Wijlens, co-owner of Paris Butter in Auckland, shares how collaborations push creativity, build stronger teams and keep you connected to the wider industry. A reminder that in hospitality, your network is as important as your knife skills.

Full episode: Creativity, Collabs & The Paris Butter Mindset — Season 1, Ep 8 of The Growth Edit

Three-hat chef Zennon Wijlens, co-owner of Paris Butter in Auckland, shares how collaborations push creativity, build stronger teams and keep you connected to the wider industry. A reminder that in hospitality, your network is as important as your knife skills.

🎧 Full episode: Creativity, Collabs & The Paris Butter Mindset — Season 1, Ep 8 of The Growth Edit

Read More →
Listen on Apple Podcasts

“Holly is driven to the point of when the idea is seeded, it doesn’t just ferment, it takes seed and it grows.”

— Mykal Bartholomew, Co-Owner, Coda and Tonka Restaurants

Holly Formosa wearing a white top, sitting at a black table with her right elbow resting on it. She is resting her chin on her right hand, pointing her index finger to her temple, against a plain gray background.

Ready to grow revenue and attract new customers?

I’ll help you craft a marketing strategy that builds loyalty, boosts visibility and drives results.

Book a free 30-minute call—no pressure, just practical ideas.

Let’s Talk Strategy

“Holly is the person you can trust with your business. She’ll give you a crystal-clear view of where you stand and help you make confident decisions about where you want to go.”

— Dervilla McGowan, Founder and Distiller at Anther