Welcome MPVA Attendees!
Thank you for taking the time to join me for today’s presentation! I know an hour is a big commitment during vintage, and I hope you found the advice and insights valuable as you plan your winery events.
Your Exclusive Resources
Today’s Slides: Download the presentation slides to revisit key points at your own pace.
Event Planning Checklist: Includes a step-by-step guide to help you plan iconic winery events with ease and confidence.
Re-Watch the Webinar
Success Stories
Growth Insights
The key driver of travel is to escape city life and experience nature. When you pair that with food and drink that reflect the landscape, that’s what makes regional Victoria so powerful.
Julian connects two of Victoria’s greatest visitor strengths: nature and culinary experiences. He explains how pairing both creates high-value, memorable regional experiences that appeal to every traveller segment.
From Reading the Future of Tourism with Julian Major (Season 1, Episode 10, The Growth Edit podcast).