Welcome MPVA Attendees!
Thank you for taking the time to join me for today’s presentation! I know an hour is a big commitment during vintage, and I hope you found the advice and insights valuable as you plan your winery events.
Your Exclusive Resources
Today’s Slides: Download the presentation slides to revisit key points at your own pace.
Event Planning Checklist: Includes a step-by-step guide to help you plan iconic winery events with ease and confidence.
Re-Watch the Webinar
Success Stories
Growth Insights
In this practical episode, Holly lays out the true costs of running a successful DTC channel, from website builds and subscriptions to shipping and customer support. If you're mapping your e-comm strategy for 2026, this will help you budget realistically and avoid nasty surprises.
You’ve decided to take your DTC channel seriously. You’re prepared, excited and ready to grow. But before you start building, there’s one step you can’t skip — budgeting.
In this episode, I walk you through the real-world costs of launching and running e-commerce for wineries and drinks brands. From websites and tech stacks to fulfilment and team resourcing, I’ll share what you need to plan for if you want a system that actually drives growth.
What we cover:
• How much to budget for your website (and why it varies)
• Platform costs: Shopify, Winehub, subscription tools
• The true cost of email marketing software as your list grows
• Shipping realities, including provider choices and customer expectations
• What to factor in for customer support and fulfillment
• The difference between a static store and a real growth engine
If you’ve been unsure what e-comm will really cost, this is the clarity you need.
🎧 Listen now at growthedit.com/podcast
📅 Book your free 1:1 Growth Call for January →