Holly Formosa 7/8/26 Holly Formosa 7/8/26

How I Helped Shape Greater Geelong and The Bellarine's First Agritourism Roadmap

Victoria accounts for 30% of Australia's agritourism trips, but Greater Geelong and The Bellarine had no shared direction for the sector.

Here is how a coffee in August 2025 became the region's first agritourism roadmap and what made 100% of operators agree with it.

Holly Formosa 22/12/25 Holly Formosa 22/12/25

How I Developed a Strategic Plan for a Major Food and Wine Event to 2030

Over a two-year engagement with Grampians Grape Escape, I led the development of the festival's 2030 Strategic Plan and contributed to a 20% increase in multi-day visitation for the 2026 festival.

Holly Formosa 10/10/24 Holly Formosa 10/10/24

St Leonards Vineyard

St Leonards Vineyard needed a clear strategy to drive growth across e-commerce, cellar door, and wholesale.

Through a business audit and dynamic workshops, we created a 3-year plan with actionable steps, refined brand positioning, and measurable goals, setting the team up for long-term success.

Holly Formosa 10/10/24 Holly Formosa 10/10/24

Anther Spirits and Distillery

I helped Anther Spirits drive awareness, engage media, and set a foundation for long-term growth through strategic marketing planning and coaching.

"Thank you so much for all your help, Holly! We’ve seen a huge uplift in customer and media engagement. You gave us fantastic insight into our business and the tools to leverage it. Your ongoing support has been phenomenal." — Dervilla McGowan, Founder and Distiller at Anther.