Wineries Worth Flying for with Sarah Myers
Inbound tourism expenditure is up 15.9% in a year that's been hard on everyone. Sarah Myers has just come back from pitching our wine regions to travel advisors in Paris, London and Munich. Here's what they asked her for.
How Geelong Wine Built a Plan Its Members Could Get Behind
Geelong Wine wanted a clearer direction and a year its members could plan around. An in-region member workshop, an Executive working session and a practical 12-month Events Operating Framework gave them both.
How I Helped Shape Greater Geelong and The Bellarine's First Agritourism Roadmap
Victoria accounts for 30% of Australia's agritourism trips, but Greater Geelong and The Bellarine had no shared direction for the sector.
Here is how a coffee in August 2025 became the region's first agritourism roadmap and what made 100% of operators agree with it.
How I Developed a Strategic Plan for a Major Food and Wine Event to 2030
Over a two-year engagement with Grampians Grape Escape, I led the development of the festival's 2030 Strategic Plan and contributed to a 20% increase in multi-day visitation for the 2026 festival.
St Leonards Vineyard
St Leonards Vineyard needed a clear strategy to drive growth across e-commerce, cellar door, and wholesale.
Through a business audit and dynamic workshops, we created a 3-year plan with actionable steps, refined brand positioning, and measurable goals, setting the team up for long-term success.
Anther Spirits and Distillery
I helped Anther Spirits drive awareness, engage media, and set a foundation for long-term growth through strategic marketing planning and coaching.
"Thank you so much for all your help, Holly! We’ve seen a huge uplift in customer and media engagement. You gave us fantastic insight into our business and the tools to leverage it. Your ongoing support has been phenomenal." — Dervilla McGowan, Founder and Distiller at Anther.