How Hospitality Venues Can Capitalise on Melbourne’s Major Events
Hospitality Holly Formosa Hospitality Holly Formosa

How Hospitality Venues Can Capitalise on Melbourne’s Major Events

I’ve worked on every side of this equation, from marketing hatted restaurants in the Melbourne CBD, to delivering major events, to working inside the tourism system at Visit Victoria. One thing is clear. The venues that benefit from major events are not lucky. They are deliberate.

This guide shares what I have seen work, with practical, honest tips on how to turn major events into real bookings and revenue.

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Anther Spirits and Distillery
Marketing Planning, Coaching, Hospitality, Drinks, Tourism Holly Formosa Marketing Planning, Coaching, Hospitality, Drinks, Tourism Holly Formosa

Anther Spirits and Distillery

I helped Anther Spirits drive awareness, engage media, and set a foundation for long-term growth through strategic marketing planning and coaching.

"Thank you so much for all your help, Holly! We’ve seen a huge uplift in customer and media engagement. You gave us fantastic insight into our business and the tools to leverage it. Your ongoing support has been phenomenal." — Dervilla McGowan, Founder and Distiller at Anther.

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